Consumer Law

The transition from analogue to digital consumption is a path of no return and with it the subjects of the consumer relationship (consumer and providers) are challenged to deal with new experiences and expectations, which consequently generates different conflicts and the need to new mechanisms for its adequate solution.

The demand for stricter marketing standards, a higher level of consumer awareness and their real empowerment in experience sharing platforms and social networks impose new ethical commitments on economic agents, under the risk of becoming irrelevant in the market in the short term.

The traditional model of face-to-face retail, the provision of uncompromised services to the customer, loose and non-strategic advertising, the absence of quality and service standards, the aversion to new tools for resolving online conflicts are expressions of a business profile that is bound to disappearance.

The “chronocompetition” (dispute for the protagonism of technological innovation), the boycott (result of the greater empowerment of the consumer when exercising his freedom of choice as a tool of social, political or economic criticism for inadequate conduct or abusive practices), or even the recent “ cancellation ”(radical boycott accompanied by criticism or exclusion on social networks with great potential for damaging the supplier’s institutional image) are some of the new phenomena of the consumer market that, while aggravating the conflict between consumers and entrepreneurs, will allow them, as long as they are committed to a new pattern of responsible consumption, create a new identity with their consuming public, generating a lasting loyalty relationship.

The office has a team of professionals who are at the forefront of the study, in the prevention and resolution of individual and collective consumption conflicts, as well as in the implementation of strategic acting models in the judicial and extrajudicial way, guaranteeing consumer protection in all market segments such as: civil construction, air transport, banking, insurance, fintechs, health plans, electronic commerce, sharing economy, personal data and virtual privacy, consumer contracts in general, digital platforms, among others.

In defense of the supplier, our intervention consists of administrative, regulatory and litigation action on individual, collective or mass demands, as well as we have great experience in contractual advice and in the implementation of consumer compliance systems, with a view to preventing conflicts, through codes of conduct, lectures, courses, guidance for processing personal data and advertising, as well as being a reference in guiding and acting on new online mediation platforms, internal or external, such as consum.gov, reclameaqui.com.br and the like, which generates results not only in the financial aspect, but above all in the scope of preserving the relationship with the client, something fundamental in such a competitive consumer market.